4 Reasons That Will Convince You to Embrace AI in 2024

Artificial intelligence needs no introduction. It is ubiquitous in the media and has become a daily topic of discussion among experts from all fields. Everyone is embracing it.

 

Over the past few years, AI has become central to numerous technological advancements. Although its concept was developed nearly 70 years ago, it took some time for the full potential of its revolution to be understood by the general public!

 

Indeed, with the arrival of certain generative AI models that quickly gained popularity (ahem, ChatGPT), society rapidly discovered the power of artificial intelligence.

It's undeniable that AI has firmly established itself in our world and is profoundly reshaping how we interact with the digital universe. At Beet, we believe that AI is still in its early stages and that its democratization opens up vast opportunities that are largely unexplored.

 

Starting in 2024, we will witness the growing omnipresence of AI influencing all aspects of our lives, from online experiences to major global issues. To better prepare for the healthy and secure adoption of this revolutionary technology, we have identified four key trends that are reinventing the way we conceptualize and approach AI.

1. Fully Personalized UX for Users

User experience (UX) represents a person's interaction with a product, service, or system. UX encompasses the emotions and reactions generated by this interaction. Its primary goal is to optimize this experience to make it positive, effective and satisfying while ensuring that the initial mission is accomplished.

 

UX goes beyond visual appearance, considering ease of use, performance, accessibility, content relevance and user perception. It involves research, testing and analysis to understand user needs and expectations, thus designing solutions that align with them. Good UX design is essential for the usability and effectiveness of digital products such as websites, applications, and software.

 

At Beet, we firmly believe that AI will revolutionize the personalization of the user experience on websites and web applications by making each interaction more intuitive and tailored to individual needs.

 

Thanks to AI, web platforms will become conversational and organic, evolving in real-time according to user preferences. Page structures will be flexible, adjusting to highlight the most relevant information for the user. Search features will be smarter, anticipating user needs and refining results automatically. The data and styles presented will also be personalized.

 

AI will adjust the visual appearance of the website based on the user's preferences, creating a more attractive and engaging visual experience. Web platforms will no longer be static. The concept of interactivity as we know it (e.g., hover styles on interactive elements) will be entirely replaced by a unique, immersive and organic user experience. A web platform visited by the same user will never have the same form twice. Depending on the time of day, the external context and the user's mood, interfaces and content will adapt automatically.

2. The Omnipresence of AI in Everyday Life

AI is already ubiquitous in our daily lives, even if we don't always realize it. With AI, native applications, smart speakers and navigation systems make our lives easier.

 

In 2024, this trend will intensify, especially in integrated areas such as home automation. Imagine coming home and saying "It's a bit warm in here" without needing to specify to Alexa what temperature to adjust the thermostat to. AI will recognize your preference and adjust the temperature on its own, enhancing your comfort and satisfaction.

 

Artificial intelligence will also significantly redefine the Internet of Things (IoT). It will optimize the management of data generated by connected devices, improving decision-making and operational efficiency. For example, energy management systems will automatically adjust settings based on needs. Furthermore, AI will enhance IoT security, ensuring data and infrastructure protection. It will detect and prevent threats in real-time.

 

On the other hand, AI will enable advanced personalization of objects. For example, IoT devices will anticipate user preferences, adjusting systems according to individual habits. Finally, IoT coupled with AI will optimize resource management in various domains, such as agriculture, to name just one. Sensors will monitor soil and weather conditions, while AI will analyze this data to improve irrigation efficiency and increase crop yields.

 

In summary, AI will make IoT smarter, autonomous, secure and adaptive, promising an even more connected and intelligent future.

3. Generative AI Revolutionizes the Human-AI Relationship

Generative AI models like ChatGPT are redefining how humans interact with AI. They can produce poetry, solve complex problems and communicate more naturally. They can even allow internet users to create their own virtual BFF!

 

In 2024, these models will become even more powerful, paving the way for advanced applications and services. They will bring significant improvements in various fields, such as technology, law, and research. Like a dedicated virtual assistant available 24/7, AI will transform how professionals work by automating tedious tasks and enabling better time utilization.

 

For example, in the technology sector, it will facilitate automated code writing, allowing developers to save time and focus on more creative tasks. In law, lawyers will be able to use generative models to draft legal documents such as contracts, wills or demand letters, freeing up time for strategic activities. In the research field, generative AI will simplify report, article and research content creation, enabling researchers to produce higher-quality work more efficiently.

 

In short, while it may pose a threat to some jobs, generative AI will become the best tool for efficiency for those who truly adopt it. It will allow professionals to focus on more creative and strategic aspects of their work, opening new possibilities for efficiency and innovation.

 

Furthermore, according to a Forrester article published in September 2023, investments in generative AI are estimated to reach over $120 billion annually by 2030. Of these investments, more than $40 billion will be allocated to generalized AI applications, with over 50% related to chatbots and the field of communications. The overall impact of generative AI compares significantly with the advent of social networks, smartphones and the internet.

4. Security, Safety and Reliability Remain a Priority in AI

In the face of legitimate concerns about artificial intelligence, it is essential to recognize them and the challenges associated with this emerging technology. However, it is equally important to highlight counterarguments that offer crucial assurances to address these specific concerns.

 

First, regarding deepfakes—video and audio manipulations generated by AI—efforts are underway to develop effective detection and verification tools. Moreover, the same AI that can create these deepfakes can also be used to detect them, countering these manipulations with cutting-edge technology.

 

The issue of intellectual property is also being addressed proactively. AI creators are working on copyright protection mechanisms for works generated by machines. Additionally, governance and regulatory systems aim to clarify legal responsibilities, providing a strong foundation for intellectual property protection.

 

Concerning moral questions, it is important to note that AI itself is neither moral nor immoral. It is the people who design and use it who determine its use. Ethical guidelines and regulatory frameworks are in place to promote ethical use of AI and address moral concerns.

 

Finally, in terms of data breaches, security measures are constantly improving to protect sensitive information. Furthermore, AI is also used to enhance security by identifying and mitigating potential vulnerabilities. In conclusion, while legitimate concerns persist, it is encouraging to see that solutions are actively being developed to address the challenges posed by AI. These efforts aim to promote responsible and ethical use of this ever-evolving technology.

 

It is worth noting that several initiatives, such as the one recently established by Geoffrey Hinton and Yoshua Bengio, lay the foundation for a global, clear and humanistic conversation about the many issues and challenges of AI.

Conclusion

In 2024, AI will be more ubiquitous than ever, reshaping how we live, work and innovate. For leaders and business executives, it is essential to understand these trends, adopt them and evolve to remain competitive.

 

AI is no longer the future; it is the present.