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Discover the St. Lawrence effect

Cap Saint-Laurent

Design the brand image and develop a platform to highlight the actors, partners and resources of the maritime and port industry.

Client partnership

1 year

Most recent mandate

Design of the brand image and development of the platform. Full website support.

The Ministère des Relations internationales et de la Francophonie of the Government of Quebec wanted to put forward the actors of the maritime and port industry in one place in order to encourage collaborations between Quebec's technological innovations and the challenges of the industry. Beet was mandated to design and develop the platform, in addition to taking charge of moderation management. Organizations meeting the registration criteria will be able to access their account in order to modify their business profile. The content management system has therefore been designed to be intuitive and user-friendly for all types of users. A simple and refined web proposal as much on the front-end as on the back-end side and on all other fronts!

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Representing change visually

A dynamic ecosystem, constantly evolving, like a continuous flow

In motion, the branding, with its gradients of colors, layers, and transparencies, represents the currents flowing towards the river as well as those enabling it to play the role of a major lifeline for the Quebec economy. Often contained within circles or in elongated backgrounds, these gradients also illustrate the unifying and ever-changing aspect of the project, which aims to portray the framework where the ecosystem and its actors evolve and are highlighted.
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