PASTEL

PASTEL is a program created to equip, guide and inspire collective enterprises in the tourism sector. The page needed to be much more than a simple informational space. It had to embody the mission of the program by offering a clear, user-friendly and engaging experience from the very first moments.

Since the content was already prepared by the CDRQ team, our role was to structure it, enhance it visually and optimize the user experience in line with the existing brand image. An interface designed to guide and inspire.

Our intervention focused on a series of concrete optimizations to transform information into a real mobilization tool:

• A simplified architecture to make the program easier to understand
• Evocative visuals selected to reflect the energy of collective tourism
• Inspiring case studies showcasing real-world projects
• An interactive questionnaire allowing visitors to self-assess and access resources tailored to their profile
• A revised tone and content hierarchy to ensure smooth, intuitive reading across all devices

The result is a page that is both functional and inspiring, designed to motivate visitors to take meaningful action.

This project is part of a series of initiatives developed in partnership with the CDRQ. This new collaboration reflects the relationship of trust that has steadily grown between our teams.

For us, each project is an opportunity to turn social missions into concrete, accessible and strategic digital experiences.

At Beet, we see web design as a lever for action. With PASTEL, we had the privilege of contributing to a structuring initiative for Quebec’s social economy by focusing on the power of content, user experience and purposeful design.