Altitude Equestrian

Beet's graphic design and web development team was commissioned by Altitude Equestrian to design an original strategy and brand image to create an online store of equestrian products as well as eco-responsible packaging elements for postal shipments. Thanks to several variations of the signature (including a seal) and the use of plant-themed illustrations, Altitude Equestrian can now perfectly express the essence of its brand; accessible elegance. The soft and clean image will resonate with the target audience of Altitude Equestrian. Amateur riding enthusiasts, which include beginners and, in majority, young people and their parents, will be able to appreciate an environment without stress, without pressure and without complexity, but no less chic.