APE

The team at APE wanted to completely redesign their image and website in order to better represent and communicate to their customers the professionalism of their services, the expertise of their advisers as well as the innovations in their support approach. Beet has therefore designed a new logo that is simple, effective and full of meaning accompanied by its acronym, which describes the APE's offer much better than the old version. The brand visual territory is light, bright and welcoming in order to provide an impression of comfort. The website is now also more clear, understandable and comprehensive. Its structure also appeals to the target user and presents the personalized nature of the services and the simplicity of the process.