SG NDT

SGNDT is internationally recognized for its expertise in non-destructive testing (NDT) and industrial inspection. Every day, their team supports clients across a wide range of sectors from manufacturing to heavy industry to ensure the quality, reliability, and safety of critical equipment and facilities. With a combination of technical precision and hands-on field experience, SGNDT delivers solid solutions to help optimize the performance of their clients' most vital assets. A digital mandate focused on clarity, performance, and brand alignment To reflect this high-level expertise in a digital environment that lives up to it, SGNDT teamed up with Glasgow-based agency Cole AD to rethink their visual and strategic positioning. From there, Beet took charge of the full implementation, including the integration of new website functionalities. The main goal: to deliver an optimized user experience and strengthen the brand’s credibility online. Key interventions included: – A fresh new look for the website We gave the entire interface a modern overhaul! The result: more intuitive navigation, a clean and streamlined design, and a cohesive visual identity that reflects SGNDT’s professionalism with just the right touch of dynamism. – A revamped product showcase Previously, their product offerings weren’t well highlighted. We completely redesigned the layout to make it clearer, more visual, and easier to navigate. The new pages now mirror the style of SGNDT’s existing PDF datasheets for a seamless experience. Bonus: the client was able to add 25 products independently, thanks to the new structure! – A brand-new "News" section We also created a space for sharing expert content, updates, and helpful tips a great way to spotlight their know-how and stay connected with their audience. – A site built for autonomy No one wants to rely on their agency for every small update. That’s why we made sure SGNDT’s team can easily manage their own content with a flexible, user-friendly backend. Our ongoing collaboration with SGNDT over the past four years is a testament to the trust they’ve placed in our team not only to maintain the quality and performance of their website, but also to help it evolve along with their market. This project is a reflection of our commitment to delivering creative, efficient, and customized solutions tailored to our clients’ unique needs, while building long-lasting partnerships. A well-executed project, passionate people on both sides, and a website that bridges technical excellence with a standout user experience.