VISION

Centre NUTRISS approached the Beet team to design a brand image for its new VISION program. This initiative aims to create resources and offer training to graduate students and young professionals that enable them to develop essential skills for entering the job market. A simple, contemporary logotype and a fresh, playful brand territory were designed to represent the openness, kindness and approachability of the concept. A colour has been assigned to each of the three "parts" that categorize the content of the journey, in addition to the basic colour of the identity, in order to visually differentiate them first on the website and then on other types of communication. On the digital platform, the structure of each "part" page was developed in repeatable blocks to allow flexibility and control to the client in the display of their content, since each category could require a different presentation. This way, it is possible to see tools, resources, capsules, external links, various directories and training courses where they are most appropriate.